两个月，40条视频，千万抖音粉丝，连续多天霸榜。最近，辽宁营口的“张同学”出圈了。
这位被网友称为“粗糙版李子柒”的张同学其实是一位生活在农村的80后单身男性，每天用视频记录他简单真实的乡村生活。
Fellow Zhang, the name of a Douyin account belonging to a 30-something single man in Northeast China’s Liaoning province, has picked up nearly 10 million followers in two months with just 41 short videos recording his life.
揭开碎花窗帘迎接朝阳、拉开破旧房门上的插销、把用剩粥做的狗食放在潮湿的水泥地上、吃一把六味地黄丸，张同学“流水账”一样的日常好像并不具备模式化网红的要素：没有超高颜值；没有精致生活；没有口播的知识或价值输出；没有乡下奇闻或者“土味”搞笑；甚至没有固定的主题。
A villager from the countryside of Yingkou city, Zhang uses a smartphone to shoot clips of his simple daily routine - getting up, washing clothes and cooking - in his run down house, and around his village. The delicately edited videos uploaded on short-video platform Douyin have so far won him 30 million likes.
然而很多个人或团队苦心经营数月甚至数年才积攒的粉丝和流量，张同学用60天做到了。
Unlike many other 'grassroot' celebrities on social media platforms, who have pretty faces, beautiful lifestyles, or an impressive understanding of specific issues, Fellow Zhang doesn’t even have a fixed subject for his videos.
However, the young man has developed the kind of popularity it takes others years to achieve, in just a few dozen days.
难道视频中琐碎的细节背后，有解锁千万粉丝的秘诀？
真实的吸引力
张同学视频中看似平平无奇的生活碎片，却充满能够引起共鸣的符号。碎花棉被、五斗柜、搪瓷缸、铁锅灶台、AD钙奶、泰勒·斯威夫特的海报等等元素勾起人们的回忆。
白墙皮、灰水泥、老土炕，张同学视频中的房子没加任何滤镜，他本人的出镜也相当朴素。视频中熟悉的生活场景更是展示了真实的乡村图景，比如钥匙藏门口的砖头下面、洗手只洗两根手指。
The no-filter country life depicted in his videos has resonated with a large audience. Hiding his house keys under a brick beside the door, washing only the fingers he has to, are all vivid and familiar scenes, and some of the everyday items he uses, such as his floral quilt and enamel cup, remind villagers and urban residents alike of real life.
早上睡到自然醒，掀开碎花窗帘看看天气
因为普通又真实，观众感慨“原来乡村生活是这样的”，“不知在看什么，但就是想再看看。”人民网在点评时认为，返璞归真的田园慢节奏生活成为很多人治愈心灵的良药，而张同学的视频恰恰迎合了很多人“让生活慢下来”的期望。
The sleepy pace of rural life has become a kind of therapy for many, and Fellow Zhang's videos cater perfectly to the growing desire to slow down, People.cn commented.
专业的视频技术
虽然张同学的视频内容够接地气，录制却并不敷衍。网友赞其“用专业的拍摄手法、高端的剪辑节奏，展示最简陋粗糙的单身汉生活”。
视频通过第一视角叙事加强了观众的代入感，多样的视频素材包含多机位的细节拍摄和丰富的分镜头，而张同学更是拿准了受众观看短视频的习惯，利用快节奏、反转、具有冲击力的剪辑手法，再加上德国神曲作为配乐，在乡村题材的短视频创作中脱颖而出。
Although the content is simple, the production of the videos appears to be professional in terms of shooting and editing. The raw footage is either first person perspective, shot by hand on a smartphone, or images of Fellow Zhang on camera, captured by phone on a small tripod.
With close-up views and frames shot from multiple angles, the videos are edited into a quick sequence with a complex structure consisting of reversals, and synch with a German song, Aloha Heja He, which is the only background music used.
而每条视频都配有#我的乡村生活、#新农人计划2021等增加曝光度的标签，让网友不禁怀疑，又会拍摄又会剪辑还懂宣发，背后是不是有团队支持？
张同学展示如何一个人拍视频
张同学近日在视频中揭秘幕后制作，专门向观众演示如何一个人用手机完成从拍摄到剪辑的任务。“所以每天你们看到张同学5点发作品，6点发作品，甚至更晚9点发作品，其实一个人做确实需要一段时间。”
Because Fellow Zhang stands out among the other grassroots celebrities producing videos of rural life, many people have wondered if there is a team supporting him behind the scenes. In response, he recently posted video to explain how he does everything himself.
"I update videos at 5 or 6 pm, sometimes even at 9 pm, because it takes time to do it all on my own," he said in the video.
火也是老百姓，不火也是老百姓
火了以后的张同学坦言“火啥呀，火也是老百姓，不火也是老百姓。”
他表示，自己也就是一个普普通通、地地道道的农村人，平时拍一些山山水水，家乡的一些人土风情，家乡的一些美食，想通过这种短视频的方式让更多的人认识和了解，也没有什么其他的。
"Whether I’m popular or not, I am still a villager." Fellow Zhang said that he is making the videos to show people the scenery, customs, and foods of his hometown.
张同学的视频持续刷屏后，当地新闻媒体联系到他，希望对他的故事做进一步宣传报道，张同学拒绝了采访要求，他表示，自己想说的都在视频里呈现了，不希望过度宣传。
When he went viral on Douyin, media reached him in hope of finding out more, but Fellow Zhang postponed interviews, saying that he didn't want the publicity because his videos expressed everything he wanted to say.
张同学骑着三轮车，叫上好兄弟二涛去小卖部买肉做饭
同样出生在营口，目前在北京工作的王旭在张同学的视频中看到了真实的家乡，很多场景都非常熟悉。
“作为东北老乡的我，很开心看到张同学走红，在某种程度上也是带动了当地文化产业的发展，并可以实实在在地提高博主的物质生活水平。”
Wang Xu, who was raised in Yingkou and now works in Beijing, said that he saw an accurate reflection of his hometown in Fellow Zhang's videos.
"As a native, I'm glad to see the growing popularity of Fellow Zhang, which will help drive the development of my hometown to some degree, while really improving his life."
坐拥千万粉丝的张同学，日后是否会变现，今后的创作方向是否会调整，大家都还在观望中。
王旭认为，“张同学单一的视频内容和风格难以为继，后续还需进行内容拓宽才可长久维系。”
It is not yet clear what Fellow Zhang's plan is for monetizing his newfound popularity and whether in the future he will adjust the content and style of his videos, which so far have followed a similar trajectory.
希望更多“张同学”用专业的技术和热忱的心记录真实的乡村图景，吸引更多人支持乡村振兴！
记者：赵伊梦
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