CUBE Entertainment Ventures into New Boy Group "nowadays": Can they Break the Stagnation with a Fresh Line-upCUBE Entertainment, after a hiatus of 8 years, is once again launching a new boy group. The group, temporarily named "nowadays," signifies the days without children. This move has raised doubts about the company's ability to manage a group, especially after witnessing the success of (G)I-
DLE. However, CUBE Entertainment seems to lack the capability to handle Korean groups effectively. In the case of (G)I-DLE, CUBE Entertainment had minimal involvement in the group's music production, which is the reason for their remarkable achievements. Both the established boy group Pentagon and the new girl group Lightsum have not been successfully managed by CUBE Entertainment. Currently, CUBE
Entertainment's existence relies heavily on (G)I-DLE. Therefore, many netizens are urging the company to focus on managing their existing idol groups before launching a new one.Clearly, CUBE Entertainment has strayed far from its heyday when it boasted top-tier groups like BEAST, A Pink, 4minute, and BTOB. Internal disputes among the company's executives and the departure of the former CEO have
led to CUBE Entertainment's decline. However, luckily, (G)I-DLE emerged as a self-produced girl group. In the K-pop industry, (G)I-DLE is currently the only girl group that composes their own music. Even more astonishingly, all ten of their debut songs have topped the charts, which is truly remarkable. Even CLC, a senior group from the same company as (G)I-DLE, has achieved a number one spot with
a song composed by member Soyeon. This shows that (G)I-DLE's success is not solely dependent on the company's management but rather the members' individual talents. Nonetheless, I believe that launching a new boy group is not an issue for CUBE Entertainment. To reverse their decline, CUBE Entertainment must rely on a new group. In the fast-paced K-pop industry, entertainment companies must keep u
p with the trends and introduce new idol groups. Clearly, now is the opportune time for CUBE Entertainment to launch a new boy group.Moreover, the new boy group can leverage the success of (G)I-DLE. Presently, (G)I-DLE has become a signature for CUBE Entertainment and is virtually dominating the K-pop charts. They have achieved remarkable success in their comebacks without extensive marketing an
d promotion. This is solely attributed to the influence of their music in the industry and the charm of being the only self-composing girl group. Therefore, it is crucial for CUBE Entertainment to introduce a new boy group. If they do not nurture new talent at this moment, the future of CUBE Entertainment will be bleak and uncertain. Although the name "nowadays" has sparked various associations an
d jests, it demonstrates that CUBE Entertainment aims to stay in tune with the current trends. Hopefully, CUBE Entertainment will fulfill these expectations and introduce an eagerly anticipated new boy group.In conclusion, while CUBE Entertainment's decision to launch a new boy group has faced criticism, I believe it presents an opportunity for the company to regain its footing. Despite the diff
iculties faced by CUBE Entertainment in recent years, they have the chance to rejuvenate themselves through the introduction of a new boy group. However, CUBE Entertainment needs to recognize that (G)I-DLE's success is not solely indicative of the company's management capabilities but rather the result of the members' individual talents. Therefore, in addition to launching a new boy group, CUBE En
tertainment needs to strengthen the management of their existing idol groups, providing them with better support and resources. Only then can CUBE Entertainment rise once again in the K-pop industry and achieve even greater success. Finally, I ask the readers, what are your thoughts on CUBE Entertainment launching a new boy group What are your expectations for the future of this boy group
