在追逐流量的当下，内容无疑是最为重要的引擎，而设计正与空间一同成为创新内容的策源地，它与品牌融合，与商业融合，与在地文化融合，探索回应着当下人们不断变化的需求。
Content plays an essential role in the era of social media. DESIGN, coupled with space, emerges as the wellspring of innovative content. It seamlessly integrates with brands, business operation, and local culture to cater to the evolving needs of the populace.
▼项目概览，Overall view © 形在摄影 贺川
HOPE DESIGN尚希设计深谙设计为品牌带来的新动能，在2023年底结束了一场为期一年的品牌空间内容探索。项目与成都少不出蜀品牌携手，借由商业实验性的多元业态，向成都青年们发出邀请，共同探讨当下成都青年群体关心的生活状态。也试图回应一个问题——空间与内容的结合，将能有怎样的运营形态。
HOPE DESIGN keenly recognizes the transformative potential that design brings to brands. The team worked with brand Shao Buchushu to craft a space that integrated diverse experimental commercial operations, to engage local young people in Chengdu and explore lifestyles relevant to them. Moreover, the project sought to figure out a pivotal question: What operational model might emerge from the fusion of space and content?”
▼项目一瞥，Project at a glance © 形在摄影 贺川
01.于闹市造山，行为艺术与商业结合的大胆实践
Mountain creation in the bustling city: a bold fusion of art and commerce
聚焦成都本地青年文化的业主，希望通过一个场域的搭建，挖掘、激发成都在地青年文化，而承载这一功能的空间，应该是怎样的形式？为此HOPE DESIGN与少不出蜀展开了一场探讨，在市井生活方式“麻将馆”与更为向内探寻的乌托邦之间，选择了后者——把一座“山”，搬进闹市之中。
▼山里应该有回声吗？，Should There be an Echo in the Mountain? © 愚门艺术 张瑞
Shao Buchushu, a brand rooted in Chengdu, sought to explore and inspire the city’s youth culture through the creation of a unique space. What form should this space take? To unravel this question, HOPE DESIGN worked closely with Shao Buchushu in this project. Choosing to embrace the concept of “explorative utopia” over a “mahjong parlor” reflective of Chengdu’s local lifestyle, they envisioned bringing a “mountain” into the heart of the bustling city.
▼项目的设计跳出传统空间设计的工作模式，The project broke away from traditional spatial design approaches © HOPE DESIGN
项目场地位于一座小型商业楼的顶层，闹市之中隐秘低调的电梯厅，将来访者带入都市的平行时空。
The project is situated on the top floor of a small commercial building, where an elevator hall, concealed amidst the urban bustle, transports visitors into an another world within the city.
▼隐秘低调的电梯厅，The elevator hall © 形在摄影 贺川
裸露的屋顶结构与管道，钢制的楼梯与栏杆，诉说着城市钢筋混凝土的底色，而步入其中，脚下的沙石、水流与绿植却又灵动柔软。一如都市中的青年们，在坚硬的壳里，隐藏着柔软易碎的“玻璃心”。
Exposed roof structures, pipes, steel stairs, and railings represent the city’s concrete backdrop. However, upon entering, the sand, stones, water, and verdant plants soften the spatial atmosphere, reflecting the inner essence of young people in Chengdu — a “soft heart” concealed within their tough exterior.
▼裸露的管道和钢制的楼梯栏杆，Exposed roof structures, pipes, steel stairs, and railings © 形在摄影 贺川
▼艺术装置：山石中的玻璃心，Art Installation – “Glass Heart Among Rocks” © 形在摄影 贺川
城市化进程至今，钢筋混凝土丛林中，人与人之间的链接越来越少，如今人们更向往自然，期待一个展现个性、同好相聚的场景，但在城市中心这样的场所无疑是奢侈的，HOPE DESIGN与少不出蜀将人们对自然的向往，与年轻人群对个性的表达，以一个艺术化的手法在空间中还原了出来。
As urbanization progresses, interpersonal connections dwindle in the concrete jungle. People crave nature, seeking spaces where they can express individuality and connect with like-minded souls. Yet, such spaces within city centers are a rarity. Through artistic expression, HOPE DESIGN and Shao Buchushu articulated the populace’s longing for nature and the youth’s quest for self-expression within this urban sanctuary.
▼个性的表达，Expression of personality © 形在摄影 贺川
02.造山不见山
An intangible mountain
在有限的空间里，如何呈现自然与山的意向？藉由场地原有层高，HOPE DESIGN团队设计了盘旋向上的空间动线，围绕中心空间，人们拾阶而上，在行走中完成“山”的意向，同时让空间形式更为丰富，台阶一侧的水景取意山泉，夹层中脚步下吱吱作响的土坡沙石引人停留。
How can the imagery of nature and mountain be captured within a limited space? Leveraging the original floor height, HOPE DESIGN conceived a circulation that spirals upward and envelopes the central space. As visitors ascend the stairs, it evokes the experience of scaling a “mountain”, while enriching the spatial form. The waterscape, inspired by mountain springs, and the crunching sand and gravel underfoot in the mezzanine beckon visitors to pause.
▼阶梯和坡度，Steps and slopes © 形在摄影 贺川
▼阶梯和坡度细部，Details of steps and slopes © 形在摄影 贺川
造山却不见山，设计也正传达着某种“无”的概念。正因一无所有，所以才能创造所有。它更像一个邀请函，每个年轻人如同构建这座山的山石，在这里汇集，去共同创建心目中的那座山，那座属于这代人理想中的乌托邦。
The intangible “mountain” conveys a concept of “nothingness”, from which creation emerges. It implies that every young visitor is a cornerstone of this mountain. Here, they converge to collectively shape the utopia within their hearts, the epitome of their generation’s ideals.
▼室内客座区，Guest seating area © 形在摄影 贺川
攀至山顶，是项目的屋顶天台，在建筑环绕的城市背景下，此处犹如绿洲。初次竣工时，这里洒下的草籽未能生长，但在几个月后，这里真正的成为了一片绿意盎然的城市绿洲。
Ascending to the mountain top, which is the rooftop, visitors are welcomed by an “oasis” amidst the city’s built context. Initially barren, the grass seeds sown here failed to sprout, yet within months, it flourished into a verdant urban oasis.
▼屋顶天台，The rooftop © 形在摄影 贺川
▼夜览屋顶天台，Night view of the rooftop” © 形在摄影 贺川
定义这座“山”的权利，属于每一个来到这里的人，HOPE DESIGN试图以去设计化的实践思考空间业态的更多可能。少不出蜀提供了一个开放的舞台，在这里，没有岗位，只有角色。
The “mountain” is defined by all who set foot here. HOPE DESIGN explored diverse possibilities for business operations in the space through unconventional practices. The space provides an open stage devoid of fixed roles, only opportunities.
▼去设计化，Dedesign © 形在摄影 贺川
它可以是一个时尚秀场，在项目营造的最初，便吸引了知名奢侈品牌前来取景拍摄；它也可以是一个单纯的青年酒场，人们在此相聚释放生活的压力，放肆买醉。
It can transform into a fashion catwalk, which attracted renowned luxury brands for photoshoots; or it can also be a sheer bar for young people, where they gather to unwind from the secular pressure.
▼时尚奢侈品牌在少不出蜀取景，Shao Buchushu used as a photography setting for luxury fashion brand © Gabrielle
▼青年酒场，A sheer bar for young people” © 形在摄影 贺川
而另一角“山谷”下的冥想室，又让人沉静，回归自我。它还可能成为一个发布会现场、承载米其林餐厅运营团队的“飞行餐厅”，甚至一场话剧的表演场地……一年期间，空间内所探索的内容，不断滋养着少不出蜀的品牌内核，如同创新实践带来的影响需要时间的沉淀，少不出蜀就像一首言而未尽的诗，后面的诗句也许随着时间的推进而逐渐显现。
The meditation room nestled beneath the “valley” offers solace and introspection, yet also serves as a venue for launch events, pop-up restaurants featuring Michelin-starred chefs, or theatrical performances. Throughout a year, the diverse activities and content of the space continuously enriched the brand’s identity. The impact of innovative practices takes time to manifest; the project, akin to an unfinished poem, will inspire and unfold further future explorations.
▼话剧在少不出蜀表演，A theatrical performance at Shao Buchushu © HOPE DESIGN
03.构建中国好去处，“设计”不止于空间
Design is more than space, it can capture the beauty of nowhere in China
如今，商业空间无法再以“房东”思维简单运营，而“设计”也不应不止于物理空间。少不出蜀是一次涵括品牌、叙事、传播以及身份认同的深度设计，让人和自然、文化的本源相遇，兼纳至微小与至宏大的生活元素，内化为日常的精神共振。HOPE DESIGN期待以设计挖掘场域的资源能量、运营策略、人文符号，关联情绪和自然本源，实现大众关注与场景体验的设计传导，为生活构建更多好去处。
In today’s commercial landscape, the operation of paces demands more than just a “landlord” mentality. Design must extend beyond the physical realm. This project exemplifies a comprehensive design approach, encompassing branding, narrative, communication, and identity. It invites individuals to commune with nature and culture, merging the smallest and grandest elements of life into a daily spiritual resonance. HOPE DESIGN employs a holistic design approach that explores site resources, operational strategies, and humanistic symbols, seeking to forge emotional connections with nature, craft immersive scenes and experiences that captivate the public. The ultimate goal is to build diverse engaging destinations for all.
▼品牌视觉，Brand vision © 形在摄影 贺川
项目信息
Project information
项目名称：少不出蜀
Project name: Shao Buchushu
项目业主：张瑞
Client: Zhang Rui
项目位置：成都市玉双路9号
Location: No.9 Yushuang Road, Chengdu
设计公司：HOPE DESIGN尚希设计
公司网址：www.hkhopedesign.com
Design firm: HOPE DESIGN (www.hkhopedesign.com)
主持设计：韩薛
Chief designer: Luke Han
设计助理：马斌
Design assistant: Ma Bin
设计面积：1800平方米
Project area: 1,800 sqm
设计时间：2022年4月
Design time: April 2022
施工时间：2022年6月
Construction time: June 2022
合作团队：王山而、欧未照明
Collaboration: Wang Shan’er, Oway Lighting
主要用途：酒场/市集/艺术空间
Project functions: lounge, market, art space
主要用材：天然石头 红砂岩 水泥板
